ONE COIN FOR LIFE
One Coin For Life was established by Luciano, his wife Francisca and his sister Amélie on the belief that the Electronic Music industry is in a unique position to help others, and through this it wants to harness the collective power of the scene and channel its unique assets and strengths to raise awareness and funds for causes that will have a deeply positive and long lasting impact on communities around the world.
Right now the Foundation is focusing on small independently run charities, where a real difference and results can be seen with the funds donated.
It currently has a connection with the Arhuaco and Kogi tribes in Colombia: their philosophy has been the main inspiration behind the Foundation since Luciano and his family spent time with them in April 2012. A long term relation has been established between them. Their goal is to focus on the issue of the need to care for Mother Earth and to promote social consciousness. They help the most vulnerable indigenous populations, while at the same time running reforestation, health, training and nutrition programs and building schools around our beautiful Earth.
Donations for this first venture have already been collected from friends of Cadenza and from some of its colleagues.
The Foundation now hopes to receive more support from other institutions and DJs. Cadenza fans play a big role in this, too: everyone of them will participate in this simply by attending the shows and parties.
The plan is raising funds also by involving the promoters and the industry workers with specific contracts for every gig confirming actual attendance, merchandising revenues, percentage and commissions from ticket sales. One-off donations from guest lists and sales of exclusive podcasts and downloads will be part of the campaign as well.
The Foundation wants to retain a direct contact and relationship with the people it raises funds for by overseeing all the process itself. A sort of “artisanal”, hands-on approach to the project, very different from the big corporate companies that are doing the same. It wants to get concrete results and make beautiful ideas come true.
The next project involves developing a relationship with the Vipingo Village in Kenya – a small, family run charity that helps some of the many AIDS affected orphan children in the poverty stricken area 40 km North of Mombasa. This is something Luciano and his partners hold very dear to their hearts and that they want to focus on with all their power and dedication.
One Coin For Life would love to have DJs as active participants of this unique endeavor, and it believes that all of them together can make a change. DJs have the power to reach out to a whole generation of young people and speak to them in a unique way they understand. It wants to respect this trust and use it in a positive way.